Saturday, August 27, 2011

The Story behind Apple

Jobs founded Apple with Steve Wozniak and Ronald Wayne in 1976, with their first product being the Apple I computer kit. However, it was 1977's Apple II that made the company's name in the business market, thanks to its ability to run the VisiCalc spreadsheet application.
I believe Apple's brightest and most innovative days are ahead of it. And I look forward to watching and contributing to its success in a new role.
– Steve Jobs, Apple
By 1985, with the first Mac having been released the previous year, Jobs became involved in a power struggle with chief executive John Sculley. Failing to oust Sculley, Jobs resigned and went off to found the high-end workstation firm NeXT.
The following one-and-a-half decades saw the rise of Microsoft, and Apple lost its footing through a series of product flops and leadership changes. Apple bought NeXT in 1997, bringing Jobs back into the fold as a consultant. He became interim chief executive the same year.
At that time, Jobs brought in Jonathan Ive — now arguably as important a contributor to Apple's recent success as Jobs has been — to head up Apple's design efforts. In 1998, Apple released the first iMac, designed by Ive.

Into the 2000s

In 2000, Jobs became Apple's permanent chief executive. The following year saw the release of not only the first iPod, but also the first official Apple retail stores. The company was soon back in profit, and 10 years later it is one of the largest companies in the world.
Read this
An Apple without its core
Apple as an innovator without Steve Jobs is Apple unknown. Like any empire without its Caesar, what the next Apple will be depends on which of the factions within gains control

In that decade, hit product lines designed by Ive and unveiled by Jobs in front of rapt audiences have included the iPhone, the first version of which appeared in 2007, and the iPad, introduced in 2010 and still utterly dominant in the tablet market.
Tim Cook, a veteran of hardware firms such as Compaq and IBM, was brought in by Jobs in 1998. He has been Apple's chief operating officer since 2007 and retains that role, in addition to being chief executive, for now.
Although Cook has been responsible for running Apple's day-to-day operations for four years, it remains to be seen whether he can replicate Jobs's famous eye for detail — when Jobs returned from his first leave of absence in 2009, the name of the 'iPhone 3G S', approved under Cook's temporary leadership, suddenly changed to the more search engine-friendly 'iPhone 3GS'.
Vic Gundotra, Google's social business chief, wrote a Google+ post early on Thursday, recalling how Jobs had called him on a Sunday morning in early 2008 to urgently discuss fixing the colour gradient in the second 'O' in 'Google', as reproduced on the iPhone's screen.
To one of the greatest leaders I've ever met, my prayers and hopes are with you, Steve.
– Vic Gundotra, Google
"When I think about leadership, passion and attention to detail, I think back to the call I received from Steve Jobs on a Sunday morning in January," Gundotra wrote. "It was a lesson I'll never forget. CEOs should care about details. Even shades of yellow. On a Sunday. To one of the greatest leaders I've ever met, my prayers and hopes are with you, Steve."
Wozniak, who says he does not have much contact with Jobs anymore, told Bloomberg on Wednesday that his former business partner would always be "remembered, maybe for the next 100 years, as the greatest technology business leader of our time".
"To think that I knew somebody who became the most important person in the world. It's actually — it's kind of stunning," Wozniak said. "Steve has made a lot of sacrifices, and now he's going to have some time for his life — rather than being pulled by all these things around him that you kind of have to do. He'll have a lot more time to do the ones he wants to. And I'm hoping that's the case."

No comments:

Post a Comment