Half of Domino's UK pizza delivery sales made online

Hungry Brits are increasingly turning to their computers and mobile devices to satisfy their pangs of hunger and pizzas are top of the online delivery menu, judging by Domino's latest online sales figures.

by Helen Leggatt

New figures released by Domino's Pizza reveal that, in Q3 2011, nearly half (46.6%) of UK delivered sales were ordered online, up from 39.7% in the same period last year.

Overall third quarter sales totaled $70.3million bringing this year's total to $203million. Last year's total was $139million.

In September, 2010, Domino's in the UK launched an app for the iPhone that enabled customers to place orders and track them from their mobile devices. By May this year, that app had generated over $16million in sales and been downloaded more than half a million times.

Mobile continues to be an important channel for the restaurant chain. "We are seeing very strong growth in mobile ordering, buoyed by the release of the iPad app," said the company. "Orders taken on one of the many mobile platforms now account for 13.0% of all e-commerce sales."