The company itself is preparing to raise $10 billion this year, according to reports, to push the company’s public value to $100 billion. More than Disney ($61 billion),Amazon($88.3 billion) andMcDonald’s($95.6 billion).
Who will be cashing in? Facebook CEO Mark Zuckerberg, co-founder Dustin Moskovitz, co-founder Eduardo Saverin, co-founder Chris Hughes and Sean Parker, Napster co-founder and Facebook partial owner (he owns 4% of Facebook). Zuckerberg will make an estimated $25 billion, owning 24% of the company.
And just how will Facebook reach the $10 billion excess profit by April or June? By increasing Facebook revenue from advertising, Facebook fan pages and display ads.